Promotional Activation: Gillette

Client: Gillette
Relationship Began: September 2013
Scope: With a bullseye target of 25-35 year old, client was looking to sample up to 100,000 units across Canada.

Solution:

Zoom Vantage leveraged its relationship with a national sport association and oversaw an orchestrated distribution that spanned from coast to coast.  Working with a very a tight time frame (February to April), Zoom ensured the client’s target audience was reached in a timely fashion so that their experience was aligned in conjunction with the client’s overall marketing campaign and strategy.

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