Solution:
Zoom Vantage created activations that focused specifically in on Canadian Club’s target audience that included key account relationships, brand exposure, experience and whiskey education. Zoom facilitated exclusive promotions at Canadian Club key accounts, which helped drive traffic and sales. In addition, a private Canadian Club function for approximately 500 guests was organized that included Canadian Club tastings, whiskey education and interactive games for chances to win Canadian Club swag and a grand prize suite at an NHL game.
Results:
Key accounts saw average of 47% increase in sales – some as much as $65,000 in a ten day period.
