Solution:
Zoom Vantage created The Ultimate Face-Off series, which represented a 3 on 3 tournament series with an integrated skills competition to mirror that of the NHL. Winners of the regional series would then advance to an all-expense paid trip to the national Ultimate Face-Off challenge where participants were offered the chance to play against select NHL Alumni. From coordinating and overseeing the execution of each regional event along with orchestrating the national championship which effectively brought the Canadian Tire brand to 75 communities nationwide.
