We partnered with OMNI Hockey to launch and position a bold new hockey brand aimed at modernizing player development and elevating training culture across all levels of the game.
Our Contributions:
Strategic Brand Launch: We helped craft OMNI’s identity from the ground up, aligning messaging, visuals, and digital assets to resonate with athletes, coaches, and fans in today’s evolving hockey landscape.
Influencer Partnerships: Leveraging key relationships, we produced high-impact original content with hockey’s most recognizable figures—including Darren Dreger (TSN), Olympic gold medallist Brianne Jenner, and Pavel Barber, the sport’s top online skills creator. These collaborations garnered over 1 million views, significantly boosting awareness and engagement.
Content-First Campaigns: Our team led the end-to-end production of a dynamic campaign rooted in social storytelling, athlete profiles, and high-performance training visuals that positioned OMNI as both credible and aspirational.
Digital Integration: Content was strategically deployed across web and social channels, all funnelling into a refreshed digital hub at omnihockey.ca, designed to convert interest into ongoing community and customer growth.
